Strategic Communication 4-Part Series

This is going to be AMAZING! Join Kalen McCain of the Southeast Iowa Union News for a 4-part series focusing on Strategic Communication. If you are a business owner, school, church, or other organization, and you want to learn how to efficiently and effectively get your message out to the public, this is FOR YOU!
These courses are geared toward organizations and individuals looking to learn the art of Strategic Communication, taught by Southeast Iowa Union News Reporter, Kalen McCain. Pick one or attend all four, but don’t miss this series. Tuition: $19 per session. Call 319-653-4655 to register or register online using the links below.

Course One: Talking to the News
Wednesday July 24, 2024 | 6:00PM-7:30PM
A well-planned strategic communications plan is a critical part of an organization’s success. How do I efficiently communicate the best message, through the correct channels, to the right people, at the right time? In this 90-minute course, we will cover best practices of talking with news media, how to navigate “on-record” vs “off-record” conversations, and other tips for business, non-profits, election campaigners, and other organizations needing to communicate with news outlets.
https://kirkwood.augusoft.net/index.cfm?method=ClassInfo.ClassInformation&int_class_id=147463

Course Two: Strategic Communications 101
Wednesday July 31, 2024 | 6:00PM-7:30PM
What is strategic communication and how is it different from marketing? Is my information newsworthy? This course is your one-stop shop to learn everything you need to know about writing news releases, issuing statements, and reacting when asked for a quote. We will cover basic news release writing tips, and review good and bad examples of prepared communication sent to the media. Course is designed for people in marketing roles, board presidents, and anyone else who represents the face of their organization.
https://kirkwood.augusoft.net/index.cfm?method=ClassInfo.ClassInformation&int_class_id=147464

Course Three: Strategic Communications Crash Course
Wednesday August 7, 2024 | 6:00PM-7:30PM
This course is intended as a continuation for participants who completed the Strategic Communications 101 Course and want advanced knowledge and practice. Students will draft their own news releases and workshop their writing. At the end of this course, you will leave with confidence and a publication-ready template news release. Bring your laptop or use a Kirkwood student laptop.
https://kirkwood.augusoft.net/index.cfm?method=ClassInfo.ClassInformation&int_class_id=147465

Course Four: Emergency Communications
Thursday August 15, 2024 | 6:00PM-7:30PM
No one expects a crisis at their business. This course is a primer on how to handle bad news, when to take information to the public, and balance the need for discretion with the need to maintain the public’s trust. Learn what to say during rapidly evolving situations, different ways to shape the narrative, and how to recover from bad press. This course will be geared toward major employers and local government officials, but it would be useful to anyone who represents an organization of any size.
https://kirkwood.augusoft.net/index.cfm?method=ClassInfo.ClassInformation&int_class_id=147466