Aimee Enfield was seeking a creative outlet.
After working as a florist and in several other businesses, she became a stay at home mom and operated a business doing custom floral design. But she had always dreamed of owning her own store. After her children were all in school her dream became a reality and Jaz It Up was opened in August of 2006 on Washington’s square.
Her store originally carried an array of decorative accessories, florals, jewelry and gifts. She added clothing to the unique offerings in 2014 and the store now has the latest trends in fashions.
Enfield cites creativity and customer service as the two biggest reasons for her store’s longevity and success. “We try very hard to listen to what our customers want,” she said. “We want to make sure they have a good shopping experience.”
She describes the categories of clothing styles in the store as trendy, contemporary and also classic. Originally, the store did not feature clothing, but as customers asked for clothing items, Enfield began offering them. Eventually, the demand for clothing greatly dwarfed the demand for home décor items.
Customers frequently compliment Enfield on her merchandising skills. She says those skills are related to her eye for decorating which she says is a gift from her mother. “The color palate for home decorating, which I once did, translates to arranging fashions in the store,” she said.
She is often asked if she would consider opening a similar men’s or children’s store but says her focus is strictly on Jaz It Up. The favorite aspect of her business is hearing that one of her customers is satisfied.
And she hears that a lot.